Robinah Omolo
At 29, Robinah Omolo is working towards building a successful business in Lira City, with one goal driving her determination: giving her nine-year-old son a better future and opportunities she never had growing up.
Her journey into entrepreneurship started at the age of 20, shortly after becoming a mother. Realising that she needed to take charge of her future and provide for her child, Robinah began looking for ways to earn an income. When her son turned two, she took her first step into business, borrowing UGX300,000 from a friend to start selling second-hand children’s clothes and refreshments.
With limited capital, she started small, displaying children’s clothes along busy shop corridors and keeping soft drinks and sachet water in a small refrigerator for additional income. Rather than take on the cost of renting premises, she used another trader’s veranda as her business space.
“On a good sunny day, I can make around UGX5,000 in profit from selling water alone,” she explains.
Although her earnings were modest, Robinah remained disciplined with her finances, saving consistently through her Friends of Friends SACCO. Her son remained her greatest motivation.
“My son is my motivation. I want him to study, graduate and become a lawyer. That is why I keep saving,” she says.
For years, Robinah preferred growing her business using personal savings rather than borrowing. However, changes in the city’s business environment meant that roadside traders had to find more permanent places to operate. This prompted her to secure a small shop of her own in early 2026.
Having saved UGX1 million through her SACCO, she managed to pay four months’ rent upfront. However, furnishing the shop, acquiring shelves and restocking her children’s clothing business required additional capital.
It was at this point that Robinah began considering formal financing, something she had previously avoided because of concerns about high interest rates and the challenges of loan repayment.
A conversation with her best friend introduced her to FINCA Uganda’s Youth Empowerment Loan, a financing opportunity designed to support young entrepreneurs in growing their businesses. After learning about the opportunity, Robinah visited FINCA’s Lira Branch, where the team guided her through the application process and conducted an assessment of her business.
Although she had applied for UGX1.5 million, she was initially approved for UGX500,000, reflecting the size and current capacity of her business. She decided to use the financing to restock refreshments, a product that offered quicker returns during the dry season.
Beyond accessing credit, Robinah appreciated the guidance she received throughout the process, particularly the importance of growing her business gradually while maintaining manageable financial commitments.
Today, Robinah operates from a shop she can call her own, giving her greater independence and a more organised space from which to serve her customers. While she continues rebuilding her stock and strengthening her business, she remains focused on expanding into entirely new children’s clothing.
Her ambitions extend beyond business growth. She hopes to become one of the leading entrepreneurs in Lira City and, above all, provide her son with the education and opportunities he deserves.
Through its Youth Empowerment Loan, FINCA Uganda is supporting young entrepreneurs like Robinah with access to financing that enables them to address business needs, strengthen their enterprises and pursue their ambitions. Her journey reflects how access to appropriate financial support, combined with determination and disciplined saving, can create opportunities for young people to build more secure futures.
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