MultiChoice Uganda has unveiled a nationwide campaign aimed at making DStv entertainment more affordable, with revised package prices targeting households looking for greater value without sacrificing content quality.
Dubbed ‘Expect More for Less’, the campaign introduces more accessible subscription options in response to customer feedback and changing household spending priorities.
Under the new pricing structure, DStv Starter is available at UGX 25,000, DStv Select at UGX 60,000 and DStv Ultimate at UGX 185,000, giving customers different options depending on their budgets and entertainment preferences.
Speaking at the national launch, MultiChoice Uganda Chief Executive Officer Hassan Saleh said the adjustments were informed by the need to respond to the financial realities facing households while maintaining the quality of entertainment offered.
“We understand the economic realities many households are navigating today, and that is why we have reimagined our offering to ensure customers get even more value from DStv.
“Through the ‘Expect More for Less’ campaign, we are making quality entertainment more affordable while maintaining the breadth and quality of content our customers know and trust. This initiative demonstrates our commitment to putting customers first and ensuring they can continue enjoying great entertainment without stretching their budgets,” Saleh said.
Despite the revised prices, subscribers across the packages will continue to access a variety of entertainment, including local productions, international television series, blockbuster movies, children’s programmes, news and international sporting events.
The company says the campaign will be rolled out across the country through sales activations, dealer engagements, regional roadshows and consumer outreach programmes.
These activities are intended to bring the revised packages closer to customers in different communities and help them understand the available subscription options.
MultiChoice Uganda said the initiative forms part of its wider effort to respond to changing customer needs by offering entertainment solutions that balance affordability, content variety and quality.
Through the ‘Expect More for Less’ campaign, the company hopes to make DStv accessible to more households while allowing existing and potential subscribers to enjoy a wider range of entertainment within their budgets.
Leave a Reply