Phrase Lubega new Managing Director MTN Mobile Money
MTN Mobile Money Uganda has appointed Phrase Lubega as its new Managing Director, marking a significant leadership transition at one of Uganda’s largest financial technology and digital payments providers.
Lubega takes over at a time when mobile money services continue to play a central role in advancing financial inclusion, digital payments, and access to financial services across the country.
In his new role, he will be responsible for steering the company’s strategic direction, strengthening innovation, deepening customer value propositions, and driving the next phase of growth in Uganda’s rapidly evolving digital financial services sector.
The appointment reflects MTN Mobile Money Uganda’s commitment to strengthening leadership capacity as the company expands its portfolio of services beyond traditional money transfers to include savings, lending, merchant payments, insurance and other digital financial solutions.
Lubega brings with him extensive experience in financial services, business leadership, digital transformation and customer-centric innovation. Industry observers say his appointment comes at a time when the fintech landscape is becoming increasingly competitive, requiring strong leadership to drive sustainable growth and technological advancement.
Speaking on the appointment, MTN said the new Managing Director is expected to build on the company’s achievements while accelerating efforts to provide secure, accessible and innovative financial solutions for millions of Ugandans.
Over the years, MTN Mobile Money has emerged as a key player in Uganda’s digital economy, enabling individuals, businesses and government institutions to transact conveniently through mobile platforms.
The company has also played a crucial role in promoting cashless transactions and extending financial services to previously underserved communities, contributing to the country’s broader financial inclusion agenda.
Lubega’s appointment is expected to further strengthen the company’s position as it navigates emerging opportunities in digital finance and responds to the evolving needs of customers in an increasingly connected economy.
His leadership begins at a time when demand for digital financial services continues to rise, driven by growing smartphone adoption, increased internet penetration and the shift towards digital commerce.
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