UMS Secretariat 2024-2026
The outgoing leadership of the Uganda Marketers Society (UMS) has handed over office after completing a two-year term marked by significant membership growth, improved financial stability and increased professional engagement within Uganda’s marketing fraternity.
The official handover, held on May 30, 2026, brought to a close the Secretariat’s tenure that ran from May 2024 to May 2026 under the leadership of President Charity Winnie Kamusiime-Asiimwe.
According to the Society, the outgoing team leaves behind a stronger and more visible professional body, having implemented a board-approved strategic plan aimed at strengthening institutional capacity, enhancing member value and positioning UMS for long-term sustainability. UMS is Uganda’s umbrella body for marketing professionals and is committed to promoting professional standards, skills development and industry research.
The Secretariat comprised Vice President Caroline Ampaire, Secretary General May Micwemirungi, Director Finance Primrose Kobusingye, Director Public Relations and Media Danny Kwizera, Director Thought Leadership Robert Sebunya, Director Membership James Asaba, Director Ethics and Integrity Viola Mboneko Rusoke and Director Events Dear Jeanne.
One of the administration’s biggest achievements was the implementation of a two-year strategic plan adopted in June 2024. The plan guided the Society’s transformation agenda and laid the foundation for future growth.
During the period, UMS recorded a 153 per cent increase in membership, recruiting 313 new individual members and 12 corporate members. Individual membership grew to 903 members while corporate membership rose to 30 organisations.
The Society also modernised its membership management systems through the upgrade of its customer relationship management database, improving member engagement, tracking and renewal processes.
Financially, the Secretariat reported strong growth, maintaining a fully self-funded operational model and clearing all known debts inherited from the previous administration.
Annual income increased by 17 per cent to approximately Shs321.8 million, while the Society’s asset base nearly doubled from Shs41.6 million to Shs81.5 million. Net surplus after capital expenditure grew by 158 per cent to approximately Shs39.9 million.
The outgoing leadership attributed the performance to prudent financial management, accountability and a deliberate focus on long-term institutional sustainability.
Member engagement also increased significantly during the term, with average attendance at Society events rising from about 150 participants to more than 300 attendees per event. More than 1,100 professionals participated in major UMS events over the two-year period.
Among the notable initiatives introduced during the term were the inaugural Marketers Golf Tournament and the Celebrating Women in Marketing programme, both of which attracted strong participation from industry players and corporate partners.
The outgoing Secretariat said the growth registered over the last two years demonstrates the increasing relevance of professional marketing bodies in supporting skills development, networking and thought leadership within Uganda’s evolving business environment.
As a member of the wider African and global marketing community, UMS continues to position itself as a leading platform for advancing professional marketing standards and creating value for marketers, brands and organisations across the country.
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